MARKETING LEADER • ADVISOR • COACH
KLD Strategy coaches purpose-driven brands - and the people behind them - to articulate clear strategies and enable quick action, strong results, and meaningful impact. From ongoing advisory support to short strategic sprints, KLD Strategy adapts to your specific needs, ensuring a supportive, collaborative, and nimble process.
I’m Kristen Deshaies, founder of KLD Strategy. My leadership is rooted in nearly 30 years of experience building, leading, and advising iconic, values-driven brands including Ben & Jerry’s, Seventh Generation, Stonyfield, and Orgain. Throughout my career, I’ve been inspired by the intersection of purpose and business, and struck by the power of clear strategic direction to inspire and mobilize.
If you’re looking to bring greater clarity to your business and brand strategy, let’s connect.
























Testimonials




Ways I Engage
Positioning brands to customer & investor audiences
Marketing resource planning & capability planning
Short-term or ongoing advisory support
Custom engagements
Advisory Board membership
Executive and team coaching
Defining brand purpose, values, & positioning
Supporting strategic planning & marketing strategy
My Approach to Partnership
Set our sights on where you want to go
Brightly illuminate the path
Integrate head & heart, insights & intuition
Get moving & learn as we go
Put teams in a position to succeed
Learn, calibrate & accelerate